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Author Archives: TooBig4Pond
Little gestures make a difference
Nice reminder that it just takes the smallest gesture to make both your day and someone else’s. I stopped at Starbucks to pick up some beans and grab a pick me up. Standing in line, I was behind this very striking, petite woman with short cropped salt and pepper hair...
Define the customer first, then move to tactics
The other day an entrepreneur approached me for marketing help. He was launching a new company and wanted to talk with me about marketing strategy and programs, He stated that he needed to develop a website and other social media marketing programs. The assumption was that they needed a great...
What NOT to do in email marketing
I wasn’t thinking that my first content post would be a condemnation, but it just irks me when I see bad marketing and simple mistakes made when we know better. Never send an email that is only an image. You may rationalize that the product is visually engaging and so...
The journey of a thousand miles….
Finally, I’m taking my first steps into blogging. I’ve been blogging in my head for years now. I’ve been imagining different topics that I would publish, manifestos to divulge, random thoughts to share. But I was always intimidated by the blank page and the desire to make it perfect out...